Media Representation Standards in the Age of AI - Delivering Trustworthy Digital Content for Humans and Machines - Workshop Announcement
JPEG Workshop/2026 Cycle 1 IEEE SPS Chapter Initiative
Context
The advent of Artificial Intelligence is fundamentally transforming the way visual information is represented, compressed, transmitted, authenticated, and consumed. Learning-based media coding, generative AI, and machine-oriented representations are redefining the traditional boundaries of multimedia systems, while simultaneously raising new challenges related to trustworthiness, authenticity, interoperability, and regulatory compliance.
As AI becomes an integral part of media representation, international standards play a fundamental role in ensuring that emerging technologies remain interoperable, reliable, and widely deployable. Recent developments such as learning-based image and point cloud coding, coding for machines, and media authenticity frameworks illustrate how standardization is evolving to address both technical innovation and societal needs. The JPEG Committee has been leading this transformation through the development of next-generation standards such as JPEG AI, JPEG Pleno PCC, and JPEG Trust.
This workshop brings together researchers, industry experts, policymakers, and members of the international standardization community to discuss recent advances in AI-based media representation technologies and their implications for future multimedia systems.
The event is co-organized by the Portuguese Chapter of the IEEE Signal Processing Society (IEEE SPS) within the framework of the IEEE SPS Member-Driven Initiative Program.
Practical information
- Date: Wednesday, July 8, 2026
- Time: 14:00 – 18:00 WEST (13:00 – 17:00 UTC)
- Venue: ESTG, Polytechnic University of Leiria, Campus 2 Building D, Room DS 1.01
- Link for Hybrid Attendance: Zoom
- Registration (free but mandatory): Register
- Workshop webpage: workshop webpage
Program
- 14:00 – 14:15: Opening Addresses
- 14:15 – 15:30: Session 1 - AI-Based Media Coding: Standards and Innovations
- João Ascenso, Instituto Superior Técnico - Universidade de Lisboa, Instituto de Telecomunicações, Portugal.
- Ivan Bajíc, Simon Frazer University, Canada.
- Jona Ballé, Fraunhofer HHI, Germany.
- 15:30 – 16:00: Coffee Break & Networking
- 16:00 – 17:15: Session 2 - Trust, Metadata, and Authenticity in the AI Era
- Frederik Temmermans, Vrije Universiteit Brussel, Belgium.
- Mário Campolargo, Universidade de Aveiro, Portugal.
- Carlos Pires, European Commission.
- 17:15 – 18:00: Session 3 – Round table – Trustworthy Content in the Age of AI: Opportunities, Risks, and Responsibilities
- Fernando Pereira (Moderator) - Instituto Superior Técnico - Universidade de Lisboa, Instituto de Telecomunicações, Portugal.
- Touradj Ebrahimi – École Polytechnique Fédérale de Lausanne, Switzerland.
- Mário Campolargo – Universidade de Aveiro, Portugal.
- Nuno Guimarães - ISCTE - Instituto Universitário de Lisboa, Portugal.
The program includes a networking dinner, providing participants a unique opportunity to connect informally with JPEG experts and fellow researchers.
For more information, including a detailed version of the program, please consult the Workshop website.
Organising Committee
- Nuno Rodrigues (IPLeiria/IT | PT)
- Touradj Ebrahimi (EPFL | CH)
- João Ascenso (IST-UL/IT | PT)
- Frederik Temmermans (VUB | BE)
- Eduardo Da silva (UFRJ | BR)
- Antonio Pinheiro (UBI/IT | PT)
- Stuart Perry (UTS | AU)
- Peter Schelkens (VUB | BE)
- Fernando Pereira (IST-UL/IT | PT)
Sponsors and Support
- JPEG
- IEEE Signal Processing Society
- Polytechnic University of Leiria
- Instituto de Telecomunicações
- Chapter SPS Portugal
- IEEE Portugal Section
- SBC SPS Leiria
- Câmara Municipal de Leiria
More information
Interested parties are invited to join the JPEG activities. Information on how to participate is available on the JPEG Website in the Participate section. Information can be found on JPEG membership and the various Ad Hoc Groups. Regularly consult the JPEG.org website for the latest news.