Open Discussion Session on Media Blockchain Announcement (Sydney)
December 12, 2019


Fake news, copyright violation, media forensics, privacy and security are emerging challenges for digital media. JPEG has determined that blockchain and distributed ledger technologies have great potential as a technology component to address these challenges in transparent and trustable media transactions. However, these technologies need to be integrated closely with a widely adopted standard to ensure broad interoperability.

JPEG invites experts to take part in an open interactive discussion session and help define use cases and requirements that will drive the standardization process. The discussion will focus on media blockchain and related application areas including (but not limited to), media and document provenance, smart contracts, governance, legal understanding and novel business models. The discussion session will take place on Tuesday the 21st of January 2020 from 2 till 5pm at the University of Technology Sydney in conjunction with the 86th ISO/IEC JTC1/SC29/WG1 (JPEG) Meeting.

We welcome participants to give a short pitch to provide a brief overview of their blockchain related activities. A quad chart template is available here.

Practical information and registration

  • Date and time: Tuesday 21st of January 2020 2-5pm.
  • Venue: Room 301, Level 3, Building 11, University of Technology Sydney, 81 Broadway, Ultimo, NSW.
  • Registration: attendance to the discussion session is open and free of charge. Registration is required via this form.

More information

Presentations from JPEG workshops on media blockchain are available here:

JPEG issued a white paper entitled “Towards a Standardized Framework for Media Blockchain” that elaborates on the initiative, exploring relevant standardization activities, industrial needs and use cases.

To keep informed and get involved in the discussion, interested parties are invited to register to the ad hoc group’s mailing list.